Champs Sports Unveils New Retail Concept

Created as a home for the modern athlete, the location is the brand's first iteration of its new Homefield concept
CHAMPS SPORTS UNVEILS NEW RETAIL CONCEPT IN SUPPORT OF THE MODERN ATHLETE
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Champs Sports, part of Foot Locker, Inc. unveiled the brand’s new retail concept – Champs Sports Homefield in Pembroke Pines, Florida – with the official grand opening taking place this weekend, April 22-24. Created as a home for the modern athlete, the location is the brand’s first iteration of its new Homefield concept and the largest of any Foot Locker, Inc. subsidiary in the world at 35,000+ square feet.

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The first of its kind – Champs Sports Homefield builds on the brand’s history of always listening to the consumer. Homefield offers a range of performance and lifestyle products, services and experiences to cater to the dynamic and versatile athletes’ life.

“At Champs Sports, we are committed to listening to our consumers. We’ve been a part of athletes’ lives since inception and this new Homefield concept directly caters to their total needs,” said Guy Harkless, Senior Vice President and General Manager of Champs Sports and Eastbay in a statement. “We know those needs are constantly changing and therefore, we are evolving with our consumers across all categories. Our new store in Pembroke Pines represents our own growth and intentional support of all athletes while representing the Champs Sports of the future.”

Champs Sports Homefield will offer specialized services to customers through various experiences, including a full-sized basketball and multi-sport court and a Champs Sports Combine digital VR system. Homefield will feature a wide assortment of apparel, sneakers and equipment for all athletic endeavors from running, training and yoga, to a wide array of team sports like basketball, football, and baseball, along with nutritional and recovery products to serve modern needs. The store will also serve as a destination for local running enthusiasts, offering over 65 different performance running styles and a try-on treadmill to aid in finding the perfect pair of running shoes. Consumers can find the brands they trust, such as adidas, New Balance, Nike, Puma and Under Armour, as well as new brands and product categories including Brooks, HOKA, Gaiam Yoga, Hyperice, and GNC Health & Nutrition. Foot Locker, Inc. owned brands, Eastbay Performance, CSG and COZI, will also be available.

During Champs Sports Homefield’s grand opening weekend, guests will have the opportunity to partake in workout classes such as Band Training, HIIT, yoga and basketball skills as well as activities like performance footwear customization art station with local artist, ABSTRK, a gaming lounge, and photo moments, with music provided by local DJs. Homefield will also offer ongoing programming like events and workshops aimed at bringing the community together in celebration of all sports and athletes.

In continuing with Champs Sports’ community-driven mission, the store will feature a “Wall of Game,” honoring those in the community who make and have made a positive contribution to local sports. An induction ceremony will be held on April 23rd unveiling five honorees: Mark Montimurro, Briana Williams, Roderick Rocky Gills, Tamara James, and posthumously, Jason Stein.

  • Mark Montimurro, Head Coach – Coral Springs Charter School Softball
  • Briana Williams, Olympic Gold Medalist – Track + Field
  • Roderick “Rocky” Gillis, Athletic Director – Broward County Schools
  • Tamara James, Former WNBA Player and Mayor of Dania Beach
  • Jason Stein, Athletic Director/Baseball Coach/Teacher – JP Taravella High School

Champs Sports Homefield in Pembroke Pines is located at 12151 Pines Blvd, Pembroke Pines, FL 33026.

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
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