Listen To This Post
Born and raised in Atlanta, the Maxed Time brand is coming to the Miami market full force with their custom luxury jewelry and watches. Led by husband and wife team Morganelle and Max Haviv, the brand was established four years ago and is planning to move to South Florida this fall.
Expect to find the business at 1 NE 1st St, in the Metro Mall shopping center. In a brief phone interview, Morganelle shared that the shopping mall itself is still under construction, which is slated to conclude in July. Then, they will have access to their unit for the build-out.
“My husband and I four years ago fell in love with watches, luxury watches – Rolex, Richard, AP – things like that,” Haviv said. In Atlanta, the couple mostly deals in wholesale, dealer to dealer sales. However, in Miami, they will also combine their operations with the retail model as well.
As second generation jewelers with an acute focus on wristwatches, the Haviv’s have a niche in the business that they look forward to offering in Downtown Miami. “There are a few gaps in the jewelry market, and I am going to try and fill that void,” Haviv commented.
The family business is estimated to open in September.