Pura Vida Brings Their Health Driven Ethos And Wholesome Menu To New Markets: Miami Shores And Doral

South Florida’s wellness and lifestyle brand continues to broaden its footprint
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Pura Vida, South Florida’s wellness and lifestyle brand is proud to announce the unveiling of two new locations in the residential village of Miami Shores and up-and-coming area of Doral. Both outposts are slated to open in March and come shortly after the opening of Pura Vida’s first international location in Doha, Qatar late last year. Showcasing a menu that can be enjoyed any time of the day.

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“We are very excited about these two new openings and the various community engagement programs and opportunities we have in the works. We always strive to make a positive impact by providing nutritious food, creating a network of people who value health. In addition to Doral and Miami Shores, we are continuing to extend our footprint into the sport and fitness space in the coming months — which resonates perfectly with our wellness lifestyle and healthy ethos.” – Said Omer Horev, Chief Executive Officer and Founder of Pura Vida in a statement.

Pura Vida’s health-driven menu draws inspiration from family recipes and the Horevs’ travels. Pura Vida takes pride in offering a variety of nutritious dishes, sourcing local and organic ingredients, and high-quality proteins. Familiar Pura Vida patrons can expect the brand’s All-Day Breakfast offerings which feature a range of avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic açaí bowls; clean chef-driven Salads that are customizable with the protein of your choice; Wraps & Sandwiches and Bowls featuring a variety of bases and proteins; as well as a wide array of gluten-free and vegan Sweet Treats; and a simple Kids Menu which includes gluten-free offerings like the Tiny Toasted Chicken, Cheesy Grilled Cheese, and Kid’s Acai. Additionally, Pura Vida’s menu includes a series of cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas.

In 2015 Pura Vida initiated a robust re-brand, in which Chief Brand Officer and Founder Jennifer Horev completely reimagined the interior design of the brand to feel like an extension of their own home. Now outfitted with lush greenery, floral accents, wooden finishes, and outdoor patios lined with the brand’s signature blue umbrellas, Pura Vida’s interiors offer an authentic, harmonic ambiance that exudes a sense of casual comfort and minimalist urbanity.

“I believe that the interiors are just as important as the food. Creating a space that’s warm, inviting, and calming was really important to me when we rebranded Pura Vida. The most rewarding part of opening new locations like Miami Shores and Doral is the deeper relationships that are made with community members that share the same values of quality and health. Whether you’re picking up your coffee on-the-go, grabbing lunch, or meeting us after school for a snack, Pura Vida is a gathering place for all.” – Jennifer Horev, Chief Brand Officer and Founder of Pura Vida.

Omer Horev first opened Pura Vida in Miami Beach in 2012 as a side passion project. After meeting his wife and now business partner, Jennifer Horev in 2015, the pair began building the healthy menu being mindful of food allergies and dietary restrictions, as well as reimagining Pura Vida’s chic interiors.

Since 2012, Pura Vida has expanded into several areas in South Florida including South Beach, West Ave, Edgewater, Miami Design District, West Palm Beach, Aventura, Bay Harbor, Las Olas, Brickell, Sunset Harbour, Miracle Mile, and South Miami. Additionally, the brand recently kicked off the beginning of their Middle Eastern expansion with the unveiling of their first full-service restaurant in Doha, Qatar. This year, Pura Vida looks forward to welcoming several new South Florida outposts, expanding coast to coast, as well as extending into the fitness sector with several sports club partnerships on the horizon.

Pura Vida Doral is located at 8400 NW 53rd St, Unit F108, Doral, FL 33166 and is open 7:00 AM – 9:00 PM

Pura Vida Miami Shores is located at 9801 NE 2nd Ave, Miami Shores, FL 33138 and is open 7:00 AM – 9:00 PM.

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
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