The health and wellness focused hotspot, Pura Vida Miami, expands to one of South Florida’s most historical and charming areas, Miracle Mile of Coral Gables. Delivering a wide range of well balanced meals and beverages in their tropical, chic and picturesque environment, the brand proudly shows no sign of slowing down expansion throughout the region as Miracle Mile marks their third new location in 2022 thus far.
Miracle Mile, a 4-block strip dedicated to retail, dining, entertainment and revered for its charmed past, traces all the way back to the 1920s. The shopping destination was coined “Miracle Mile” in 1955 as the street has resiliently withstood the pressure of urban modernization and now provides a refreshingly simple and charming visitor experience. Pura Vida aims to honor the movers and shakers of Miracle Mile’s past and celebrate the vitality of its future by making it home to its latest outpost.
Open to the public on July 8th, Pura Vida Miracle Mile is located at 244 Miracle Mile, situated within close proximity to the Coral Gables Museum, University of Miami, Biltmore Hotel, Coconut Grove, and The Shops at Merrick Park. Patrons can enjoy the all day cafe from the aesthetic, 2,675 sq. ft. of indoor seating or the shaded 215 sq. ft. of outdoor seating area lined with Pura Vida’s signature blue umbrellas. Ordering in advance is made easy through the Pura Vida Miami mobile app where you can order ahead, keep track of your past orders, and earn rewards!
“As the Pura Vida brand expands, we seek to plant roots in areas that bring tangible value to the community. The storied past of Miracle Mile offers a charm and comfort that we knew we had to be a part of this year. It’s a privilege to grow our community of people who value quality and health in another beloved part of South Florida.” said Omer Horev, Chief Brand Officer and Co-Founder of Pura Vida.
The brand’s quality and detail driven menu is crafted using local and organic ingredients when possible and has something for every kind of dietary restriction. Pura Vida’s health-conscious concept doesn’t just focus on their famed all day breakfast, but a wide variety of delicious bowls and wraps, crisp and refreshing salads, raw organic acai bowls, and an assortment of fresh-baked gluten-free and vegan sweet treats. Other health-focused highlights include a variety of refreshing cold-pressed juices, superfood smoothies, kombucha, and artisanal coffees. Just as quick as the brand is expanding, so is their beloved menu! Coinciding with Miracle Mile opening, Pura Vida will be introducing two new must-try menu items for all locations, a new breakfast wrap; and turkey bacon which can be added to the perfect egg sandwich!
Pura Vida Miracle Mile is located at 244 Miracle Mile. Hours of operation are 8AM – 4PM, daily. For a convenient dine-in experience, parking is available via Miracle Mile valet, parking garages 1 & 4, or street parking. Delivery and pick-up are available through the Pura Vida Miami app.
