QDOBA Inks Largest Franchise Deal in Brand History

Fast-casual Mexican fare coming to South Florida.
Photo: Official
Photo: Official
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According to a press-release, QDOBA Mexican Eats signed a multi-unit franchise development agreement to bring 30 locations to North Dade, Broward and Palm Beach Counties over the next 10 years.

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At the helm of the brand’s largest deal is Michael Guiffre, who has over two decades of leadership experience within the construction industry, overseeing organization structure, customer relations and development. Guiffre’s first venture into restaurant operations was with Dunkin’, where he was the operating partner for 10 locations.

The agreement comes as QDOBA charges into an aggressive growth phase, its sights set on expanding to 2,000 units. 

“After my experience with Dunkin’, I have been searching for the best opportunity to rejoin the restaurant industry,” says Guiffre. “QDOBA was the perfect option for me. With a variety of restaurant formats and selection sites, opening my locations is going to be a smooth process. I am ready to hit the ground running and continue to grow QDOBA’s presence across Southern Florida.”

As QDOBA continues to expand throughout the United States, it is actively seeking qualified multi-unit and multi-segment groups with experience in development strategy and focused on diversifying with a bold concept.

According to a phone conversation with Guiffre, What Now Miami confirmed that two to three units are planned to appear in the next six to nine months.

Photo: Official

Ross McWaters

Ross McWaters is a writer from Atlanta, GA. He is the founder and editor-in-chief of McCoy’s Monthly, a small literary magazine where some of his writing can be found.
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