Founded in 2011 by Ronnie Fieg, Kith is a streetwear brand with a sweet side-hustle: Kith Treats, a breakfast cereal/ice cream bar whose merch has become a branch of Kith’s apparel in its own right. Kith Treats now has outposts in New York City, Los Angeles, Tokyo, and Paris, and recently submitted paperwork shows plans to open one in Miami’s Design District, at 84 NE 41st St.
According to the brand’s website, Fieg’s earliest business experience revolved around sugary breakfast cereal, which was banned from his childhood home. Fieg got around this restriction by selling off his breakfasts to buy the stuff, and years later, an offshoot of his apparel brand began to serve a menu of cereal, ice cream, and shake combinations that are the stuff of any sugar-crazed kid’s wildest dreams.
Kith Treats offers build-your-own combinations of ice cream (vanilla or chocolate); cereals like Apple Jacks, Cocoa Puffs, Reese’s Puffs, and many more; and a wide variety of mix-ins, including Cheesecake Bites, Cookie Dough, and Reese’s Pieces. Pre-imagined combinations are also on offer, like The Fiegster by Ronnie Fieg (Frosted Flakes, Cocoa Puffs, Mini Marshmallows, Crushed Oreos) or The King’s Treat by Lebron James (Cinnamon Toast Crunch, Granola, Snickers Bar).
The location on NE 41st St is situated on the southwest corner of the intersection wit NE 1st Ave, opposite 41st from Rag & Bone clothing store. No opening date has been announced for a Miami Kith Treats.
