Founded in California more than forty years ago and now based in Fort Lauderdale, karaoke machine manufacturer The Singing Machine is preparing to break into the hospitality game with a chain of karaoke bars called Butter Club. According to recent coverage by What Now New York, the Butter Club flagship will open in Manhattan’s NoMad neighborhood, and another location is expected to open in Miami.
“We see this as a logical extension into a fast-growing market with a highly scalable model, where we can fully leverage our industry-leading karaoke technology, our innovation capabilities, and our global reach to best capitalize on this opportunity,” says Gary Atkinson, CEO of the Singing Machine, in a statement cited by What Now New York.
The Singing Machine Chief Revenue Officer Bernardo Mello told What Now New York that the bar will bring together the two major approaches to karaoke, featuring both private rooms and a communal stage. It will offer a high-end cocktail menu, plus a variety of small plates and mains like salmon, truffle carbonara, and arroz caldoso.
The company is planning to open as many as 10 to 15 Butter Club locations nationwide in the next two to three years.
“We want to create something next,” said Melo. “It’s not the common Instagrammable moment you see now with the neon lights and faux greenery.”
What Now reached out to Bernardo Melo on Tuesday to inquire about plans for a Miami location. Melo was not immediately for comment.